Commercial, Funding and External Relationships Guidelines

The SBS Commercial, Funding and External Relationships Guidelines set out SBS's policies in relation to commercial and external financing activities, including advertising and sponsorship, and to its external relationships, including partnerships. The Guidelines set out the standards expected of everyone involved in these activities, including independent producers.

The Guidelines replace the previous SBS Editorial Guidelines 2016 and the SBS Guidelines for the Sponsorship of SBS News Properties.

How to obtain a copy

The SBS Commercial, Funding and External Relationships Guidelines 2022 is available to download as a PDF.

Superseded versions

SBS Editorial Guidelines 2016 (amended March 2018) (PDF)

SBS Guidelines for the Sponsorship of SBS News Properties 2012 (PDF)