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Background

The SBS Burmese info seeker

There are 12,339 Burmese speakers in Australia, representing <0.1% of the entire population. Burmese speakers are concentrated in large cities, such as Sydney, Melbourne and Perth.

  • Uses media to connect with homeland and local community news and information
  • Seek out SBS for our strength in news and information.
  • Respect the professionalism and balance of SBS Radio.

Burmese speakers English proficiency:

39.4%

Very well

36.3%

Well

19.6%

Not well

4.7%

Not at all

The community is known to be:

  • Aspirational
  • Status conscious
  • Engaged and belonging to discernible local Burmese communities
  • Family oriented
  • Work hard & have high expectations