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Background

The SBS Italian info seeker

There are 299,833 Italian speakers in Australia, representing 1.4% of the entire population. Italian speakers are concentrated in large cities, such as Sydney, Melbourne and Brisbane.

  • Engages with SBS to connect with Italian, local and community news & info
  • Respect the professionalism, high quality programs and balanced point of view of SBS Radio

Over

40%

consider themselves to read and write Italian very well

Nearly

11%

speak English poorly

The community is known to be:

  • Well established
  • Hard working
  • Family oriented