Background
The SBS Greek info seeker
There are 252,217 Greek speakers in Australia (2011), representing 1.2% of the entire population. Greek speakers are concentrated in large cities, such as Melbourne, Sydney and Adelaide.
- Uses SBS Radio and WorldWatch to connect with Greece & Cyprus and get Greek-Australian perspective on life here.
- Largest contingent is Australia-born, 1st generation speakers are majority 55+
More than
75%
of Greek speakers born outside Australia arrived in the country before 1970.
More than
65%
speak English very well
The commnunity is known to be:
- Aspirational
- Community and family oriented
- Education and Charity oriented
- Have strong market tastes and expectations
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