Background
The SBS Arabic info seeker
There are 287,174 Arabic speakers in Australia, representing 1.3% of the entire population. Arabic speakers are concentrated in large cities, such as Sydney and Melbourne.
- Uses media to connect with homeland and local community news and information
- Engages with SBS for its strength in news and information
- Respect the professionalism, trustworthiness and quality of SBS Radio
Arabic speakers English proficiency:
59.7%
Very well
24.1%
Well
12.5%
Not well
3.7%
Not at all
The community is known to be:
- Attached to their heritage and traditions;
- Keen on providing their children tertiary education;
- Successful in the building industry; most are self employed;
- Affected by generational gap leading to youth problems.