Background
The SBS Tamil info seeker
There are 50,151 Tamil speakers in Australia, representing 0.2% of the entire population. Tamil speakers are concentrated in large cities, such as Sydney, Melbourne, Brisbane, Adelaide, and Perth.
- Uses the Internet, radio and television to connect with homeland and local community news and information
- Engages with SBS for Australian-based News, current and local Affairs
- Respect brevity, variety, and neutrality of SBS Radio.
Tamils arriving in Australia increased
122%
in the last ten years
Over
80%
speak English well
The commnunity is known to be:
- Hard-Working
- Aspirational
- Gives importance to Education
- Status conscious
- Engaged with their homeland and Family oriented
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