Background
The SBS Traditional Chinese info seeker
There are 263,673 Cantonese speakers in Australia, representing 1.2% of the entire population. Cantonese speakers are concentrated in large cities.
- Uses media to connect with homeland and local community news and information
- Seek out SBS for our strength in news and information.
- Respect the professionalism and balance of the SBS In Language news service.
Cantonese speakers English proficiency:
45%
Very well
29.8%
Well
18.3%
Not well
6.4%
Not at all
The community is known to be:
- Aspirational
- Status conscious
- Engaged and belonging to discernible local Chinese communities
- Family oriented
- Have strong market tastes & expectations
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