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Background

The SBS Dari info seeker

There are 20,176 Dari speakers in Australia, representing less than 0.1% of the entire population. Dari speakers are concentrated in large cities, such as Melbourne, Sydney and Brisbane.

  • Uses SBS to connect with balanced coverage of Afghan and local community news and information.
  • Engages with SBS for information about life style and current affairs in Australia.
  • Respects the professionalism and reliability of SBS Radio.

More than

8,481

Dari speakers have arrived in the last 10 years from Afghanistan

Over

38.2%

speak English poorly or not at all

The community is known to be:

  • Family oriented
  • Concerned about homeland issues
  • Aspirational Status conscious
  • Inclined to get fully established in Australia