Background
The SBS Nepali info seeker
There are 27,153 Nepali speakers in Australia, representing 0.1% of the entire population. Nepali speakers are concentrated in large cities, such as Sydney, Melbourne and Brisbane.
- Engages with SBS for news, current affairs and community issues from Nepal and Australia.
- Respects the values and charter of SBS Radio.
More than
20,000
Nepali speakers have arrived in the last 10 years from 2000-2010
Over
21%
speak English very well
The community is known to be:
- Aspirational
- Status conscious
- Engaged and belonging to discernible local Nepali communities
- Family oriented Have strong market tastes & expectations.
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