Background
The SBS Punjabi info seeker
There are 71,230 Punjabi speakers in Australia, which is 0.3% of the entire population. Over 57,000 were born in India, and nearly 13,000 were born in Australia. Punjabi speakers mainly live in capital cities like Sydney and Melbourne, but there are rural farming communities in Woolgoolga, Shepparton, Renmark and Mildura with large Punjabi populations too.
- Uses media to hear about community, national, global and homeland news Engages with SBS on TV, radio, website, social media and live SMS service.
- Respects SBS Radio as a professional, balanced and trustworthy source.
- Punjabi is the fastest growing language of Australia, according to the 2011 census.
More than
80%
of Punjabi speakers have arrived in Australia after 2001
Only
6.9%
speak English poorly or not at all
The community is known to be:
- Aspirational
- Status conscious
- Family oriented
- Socially active
- Have strong market tastes & expectations
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