Background
The SBS Macedonian info seeker
There are 68,848 Macedonian speakers in Australia, representing 0.3% of the entire population. Macedonian speakers are concentrated in the large cities such as Melbourne, Sydney, Adelaide, Perth and Brisbane.
- Engages with SBS for news, current affairs, sport, interviews, health, talk-back, food, community information and entertainment on Australia and Macedonia.
- Respects the values and charter of SBS Radio.
More than
47%
of Macedonian speakers arrived in the 50’s from Greece
Over
11%
speak English poorly or not at all
The community is known to be:
- Aspirational
- Hardworking
- Status conscious
- Engaged and belonging to local social and sporting communities
- Family oriented
- Have strong market tastes & expectations.
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