Background
The SBS German info seeker
There are 76,976 German speakers in Australia, representing 0.35% of the entire population. French speakers are concentrated in large cities, such as Sydney, Melbourne and Brisbane.
- Listens to SBS German because he/she wants to feel at home.
- Engages with SBS because it’s a trusted, professional, unbiased, fearless brand.
- Respects/expects the team to deliver their absolute best across all platforms.
More than
13,359
German speakers have arrived in the last 10 years from Germany, Switzerland and Austria
Only
3%
speak English poorly or not at all
The community is known to be:
- Hard-working
- Conservative
- Progressive
- Family oriented
- Loves Australia and its lifestyle
- Believes & values SBS because it’s a trusted Public Broadcaster.
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