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Background

The SBS Hindi info seeker

There are 111,351 Hindi speakers in Australia, representing 0.5% of the entire population. Hindi speakers are concentrated in large cities, such as Sydney, Melbourne and to a certain extent Brisbane and Perth.

  • Uses media to get information about India and local issues in Australia
  • Engages with SBS for homeland news and Australian news in Hindi
  • Respects the professionalism and accuracy of SBS Radio.

Over

85%

speak English well

Over

85%

of Hindi speakers finished their Year 12 studies

The community is known to be:

  • Aspirational
  • Status conscious
  • Family oriented
  • Have strong market tastes & expectations