Background
The SBS Indonesian info seeker
There are more than 55,000 Indonesian speakers in Australia, representing 0.26% of the entire population. Indonesian speakers are concentrated in large cities, such as Sydney, Melbourne, Perth, Adelaide and Brisbane.
- Uses SBS to connect with Indonesia, Australian and local community news and information.
- The Indonesian community has a high level of both language literacy as well as digital literacy.
Over
89%
speak English well
Over
88%
of Indonesian speakers finished their Year 12 studies
The commnunity is known to be:
- Aspirational
- Status conscious
- Engaged and belonging to discernible local communities
- Family oriented
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