Background
The SBS French info seeker
There are 57,739 French speakers in Australia, representing 0.3% of the entire population. French speakers are concentrated in large cities, such as Sydney, Melbourne and Brisbane.
- Uses SBS to connect homeland and local community news & information via SBS.
- Engages with SBS for French culture.
- Respects the independence of SBS Radio.
More than
17,700
French speakers have arrived in the last 10 years, since 2000
Over
13%
speak English poorly or not at all
The community is known to be:
- Very well integrated
- Foodies
- Trend setters
- Cultural junkies
- Cinema aficionados
- Sports lovers
- And very proud of being/speaking French abroad.