Background
The SBS Samoan info seeker
There are 36,571 speakers in Australia, representing 0.2% of the entire population. Samoan speakers are concentrated in large cities, such as Sydney, Brisbane and Melbourne.
- Engages with SBS to connect with homeland and local community news and information
- Tunes in for SBS for news, current affairs, entertainment in Samoan
More than
15,000
Samoan speakers arrived in the last 10 years from Samoa and New Zealand
Over
50%
speak English well
The community is known to be:
- Aspirational
- Engaged and belonging to discernible local church communities
- Family oriented
