Background
The SBS Korean info seeker
There are 79,786 Korean speakers in Australia, representing 0.4% of the entire population. Korean speakers are concentrated in large cities, such as Sydney, Brisbane and Melbourne.
- Engages with SBS for the strength in news and information about Australia
- More than 39,394 Korean speakers have arrived in the last 10 years from South Korea.
SBS TV & Radio are both
#1
Korean media in Australia
Over
44%
speak English poorly or not at all
The community is known to be:
- Aspirational
- Entrepreneurial
- Christian dominant
- Status conscious
- Engaged and belonging to discernible local Korean communities
- Family oriented
- Have strong market tastes & expectations
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