Background
The SBS Japanese info seeker
There are 43,692 Japanese speakers in Australia, representing 0.2% of the entire population. Japanese speakers are concentrated in large cities, particularly Sydney, Brisbane the Gold Coast & Melbourne. Cairns has a considerable community.
- Engages with SBS for its impartial and balanced news and current affairs on homeland and local community.
- Respects the SBS Japanese Program for its professionalism.
- Have high expectations in terms of content and presentation from SBS as a public broadcaster.
More than
15,752
Japanese speakers have arrived in the last 10 years from Japan
Over
44%
speak English poorly or not at all
The community is known to be:
- Aspirational
- Lifestyle oriented
- Strong connection to Japan
- Engaged and belonging to discernible local Japanese communities
- Have strong market tastes & expectations.
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