Background
The SBS Persian - Farsi info seeker
There are 34,161Persian-Farsi speakers in Australia, representing 0.2 % of the entire population. Persian-Farsi speakers are concentrated in large cities, such as Sydney, Melbourne, Brisbane, Adelaide and Perth.
- Uses media to connect with homeland and local community news and information
- Engages with SBS for its reliability and accurate information source.
- Respect the strength of content from around the world and diverse sources of SBS Radio.
- Persian-Farsi community engages with SBS Radio for its focus on Australian contents.
- Respect the impartiality and balance content of SBS Radio.
More than
13,450
Persian-Farsi speakers have arrived in the last 10 years from Iran
Over
9.6%
do not speak English at all
The community is known to be:
- Engaged and belonging to discernible local Iranian communities
- Family oriented
- Have strong academic background and expectations
- Have strong market tastes & expectations
- Strong Social media presence
- News and media followers
- Politically active
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