Background
The SBS Thai info seeker
There are 36,682 Thai speakers in Australia, representing 0.2% of the entire population. Thai speakers are concentrated in large cities, such as Sydney, Melbourne, Brisbane, Adelaide and Canberra.
- Uses SBS to connect with community
- Uses a lot of online & local print media
Over
37%
speak English poorly or not at all
Nearly
69%
of Thai speakers finished their Year 12 studies
The community is known to be:
- Fun-loving
- Friendly
- Aspirational
- Status conscious
- Family oriented
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