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Background

The SBS Somali info seeker

There are 9,914 Somali speakers in Australia, representing 0.01% of the entire population. Somali speakers are concentrated in large cities with largest in Melbourne and rest split in Sydney, Perth and Brisbane.

  • Uses a variety of media sources to connect with Somali and African regional news and information
  • Engages with SBS as the only Somali-language public radio station in Australia
  • Somali speakers respect SBS for its diverse programs, impartiality and balanced coverage of local, national and International news

More than

3,150

Somali speakers have arrived in the last 10 years from Somali

Over

55.5%

speak English poorly

The community is known to be:

  • An emerging community still settling down to their home in Australia.
  • Community facing some challenges.
  • Family oriented
  • Strong connection to homeland