Background
The SBS Mandarin info seeker
There are 336,409 Mandarin speakers in Australia, representing 1.6% of the entire population. Mandarin speakers are concentrated in large cities, such as Sydney, Melbourne and Brisbane.
- Uses media to connect with homeland and local community news and information
- Seek out SBS for our strength in news and information.
- Respect the professionalism and balance of the SBS Radio.
Over
35%
speak English poorly or not at all
Over
87%
of Mandarin speakers finished their Year 12 studies
Target summary
- Aspirational
- Status conscious
- Engaged and belonging to discernible local Chinese communities
- Family oriented
- Have strong market tastes & expectations
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